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Why are they called conservation areas?

As a local authority we have the power to call any area of 'special architectural or historic interest' a conservation area when it is judged that the character or appearance of the area is worth protecting or enhancing. This 'specialness' is judged against local and regional criteria, rather than national importance as is the case with listed buildings.

The residents and businesses in a conservation area all have an important part to play in preserving and enhancing those special characteristics. Carefully designed new buildings and extensions, sensitive proposals for new signage and shop fronts and the appropriate reuse of existing buildings can all make a positive contribution to the character.  Insensitive development can irreparably damage the special character that we are.