The Perkins
Great Eastern Run is joining forces with the Peterborough
Community Foundation to match race sponsorship to city
charities pound-for-pound.
It means that those taking part in
either the half marathon or the fun run could double the amount of
sponsorship they raise for local good causes.
Peterborough Community Foundation’s first wave of match funding
was launched earlier this year with the support of Secret
Millionaire, Mike Greene. Mike has said that in total he
wants to help 100 local groups by building a match fund of up to
£100,000.
The announcement today means there will now be a second wave of
match funding to tie in with the Perkins Great Eastern Run and the
thousands of pounds that is raised for local charities each year
through the race.
The size of the second Peterborough Match Fund will not be known
for a while but it will open to match sponsorship in advance of the
Perkins Great Eastern Run, which takes place on Sunday October
14.
In order to support a greater number of Peterborough charities
the second round of match funding will match up to £1000 of
sponsorship and donations per organisation. However, for
charities and voluntary groups to benefit they must register to
create their own profile page on localgiving.com.
When the match fund is launched in October, those taking part in
the half marathon or the fun run should ask all their sponsors to
make a personal donation to their specific charity through the
charity page on localgiving.com.
The earlier this donation is made after the fund is launched,
the better chance they have of their sponsorship being matched by
the funding pot as the process works on a first come, first served
basis.
Although the second match fund will look to maximise the amount
of money going to local charities through Perkins Great Eastern Run
sponsorship, online donations will still be matched if raised
through other events.
Jane Darlington, from the Peterborough Community Foundation,
said she was pleased to announce the second wave of match funding;
“Joining forces with the Perkins Great Eastern Run is brilliant for
the Peterborough Match Fund programme. Charities can
encourage their supporters to take part in the run and the
sponsorship money they receive can be doubled – everyone wins with
more people running and getting fit and the value of their efforts
being doubled to local charities.”
Stuart Hamilton, race director for Peterborough City Council,
said the partnership could benefit dozens of local charities; “This
is a call to action for all those people who say that they can’t
run – well you don’t have to and you can still raise hundreds of
pounds for local charities.
"Get people to sponsor you to take part in the fun run – you can
walk, hop or crawl if you want – the main thing is that you get
some sponsors. We’ll be producing leaflets to go in the race
packs to really promote the Match Fund and to get people’s
sponsorship doubled for local good causes.”
For more information visit the Perkins Great Eastern Run 2012
website where you can enter online, keep up to
date with all the latest race news and find out more
about the match fund.
Ends.
Additional information:
- • The Perkins Great Eastern half marathon and fun run was
revived by Peterborough City Council and Perkins in 2006 after a
break of 10 years
• The Perkins Great Eastern Run 2012 has been awarded
runbritain Grand Prix race status, with more than £55,000 of
British only prize money on offer. There are just five races in the
series: Mizuno Reading Half Marathon, Bupa London 10k, Admiral
Swansea Bay 10k, Bristol Half Marathon and Perkins Great Eastern
Run. The 2011 Grand Prix series, in which over 2,100 runners
qualified for points, was won by Phil Wicks and Gemma Steel who
both received a first prize of £3,000 as well as individual race
prizes. Full details of all the prize winners and points scored can
be found on the runbritain website
• The Perkins Great Eastern Run 2012 will also hold the
runbritain UK Championship for half marathon in 2012 which is part
of the runbritain championship series