Route Branding
An innovative new idea to trial alternative ways of finding systems with potential knock-on benefits for travel at
night, maintenance costs and advantages for groups such as the visually impaired, very young or illiterate has been completed in Peterborough.
The route branding summary below gives a detailed description
of the trials which have been implemented in Peterborough.
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The route branding report gives an overview of the trials and
presents some lessons learnt during the trials; including public
opinion of the measures implemented.
Route Branding Evaluation report