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Beacon status for Improving Accessibility 2008 - 09

The Beacon Scheme is an award that encourages best practice to be shared in service delivery across local government organisations. Ten themes are selected for each round of the scheme by government ministers.  The themes represent issues which are important in the day-to-day lives of the public and reflect key government priorities.  Beacon Status is granted to those authorities that can demonstrate a clear vision, excellent service and a willingness to innovate within a theme. Peterborough City Council submitted a successful bid for the theme of  Improving Accessibility.

What is Improving Accessibility?

This theme is about improving everyone's ability to access key services such as health, education, employment, healthy affordable foods and leisure. The idea of Accessibility came from the 2003 report 'Making the Connections' and this report found that problems with transport provision and the location of services can reinforce social exclusion through preventing people accessing key local services or activities.

Why is Peterborough a Beacon council for Improving Accessibility?

Peterborough City Council was recognised as having excellent practices and services within the field of Accessibility. 

Transport to health and social care - the council publishes a Transport to Healthcare leaflet that has information on sustainable transport modes, dial-a-ride and community car schemes as well as information on patient transport services and the Hospital Travel Costs Scheme. The leaflets also contain a map which shows all healthcare sites. In addition to this the council runs a door-to-door Health Link service to both the Peterborough District Hospital and the Edith Cavell Hospital.

Partnership Working - through Peterborough City Council working with Stagecoach (the major bus operator within Peterborough), a 12% increase in public transport passengers has been achieved. These figures are against the national trend and show that public transport is becoming more accessible in Peterborough.This increase is accompanied by a 17% increase in satisfaction with local bus services and a 10% increase in satisfaction with travel information. Partnership working with the Peterborough Primary Care Trust has lead to the production of an 'Easy Read Guide' to transport in Peterborough and other initiatives such as the Travel Trainer project. Both of these innovative schemes have encouraged independent travel for vulnerable groups.

My Travelchoice - awarded Sustainable Travel Demonstration Town status and branded locally as Travelchoice. The Travelchoice team continue to implement a number of innovate soft measures to improve accessibility, particularly through the 'individualised travel marketing' project. 30,000 houses were approached and offered travel information tailored to their individual needs. This initiative aimed to change travel patterns through the provision of walking, cycling, car share and public transport information.

Local Link - the Council operates the Local Link bus services which provide accessible services to key areas of employment, education, health and affordable food shops. The network comprises of twelve routes all operating with hail and ride and demand responsive sections.

Community Link - The Council operates a dial-a-ride service, branded as Community Link, from all urban areas of the city. Other council-funded community transport services include the rural dial-a-ride service and the WRVS (Women's Royal Voluntary Services) social car scheme.

Community Engagement - The Council actively improves its services through consultation and engagement with community groups.  Such initiatives as the bus forums held in the city centre and in the wards are particularly successful in gathering information and influencing bus service changes.  These forums are widely publicised and held in partnership with bus operators at varying times to accommodate the community needs.

Sharing best practice

There is great importance placed on Beacon's to share information and disseminate best practice. Peterborough City Council will be participating and hosting a number of events that will promote the services and initiatives that have improved accessibility in Peterborough. The council will also engage and seek to learn from other authorities and organisations so that improvements can be made that will positively affect the citizens and visitors of Peterborough.

Learning exchange

Peterborough City Council took part in the Improving Accessibility Learning Exchange that was held in London on 17 September 2008. The event was attended by other local authorities and organisations with an interest in improving accessibility. Peterborough held a workshop on the 'individualised travel marketing' project. The other Beacon Authorities held their workshops on the following:

  • MerseyTravel - access to employment
  • London Borough of Greenwich - local labour and business
  • Lancashire County Council - rural issues, leisure, well being
  • Nottinghamshire - improving access to health

Peterborough's open day

Peterborough City Council held an Improving Accessibility Open Day on Wednesday 26 November 2008. The event was held at the Bull Hotel in Peterborough and was attended by other local authorities, bus operators and local organisations. The day was an opportunity for delegates to learn what the city council and its partners are doing to improve accessibility in Peterborough. City council officers presented on work carried out by the Travelchoice team and gave an overview of transport in Peterborough. Attendees were also shown a twenty minute DVD of Peterborough's good practice. There was a joint workshop between the city council and Stagecoach on Peterborough's award winning bus services and infrastructure.

There were two guest speakers at the event: The first was a consultant with the RNIB who discussed the challenges that visually impaired people face and what can be done to help. The second speaker was  from the University of Westminster who talked about the value of new transport in deprived areas. The day was well attended and the feedback received was really positive. Please see the attached programme for further details.


The document(s) below appear in Adobe® Acrobat® (PDF) format. In order to view a document you will need to have Acrobat Reader installed. (Those with visual impairments may wish to investigate Access Adobe, which provides tools and information to help make PDF files more accessible). Please note that some of the files are more than 1MB in size, and could take some time to download. 

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PDF file icon  Beacon open day programme
  (120KB, 1 pages)

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