Please note: Translations are handled by an external website and are not endorsed by Peterborough City Council.

Route branding

Travelchoice has been at the forefront of using new techniques to improve way finding and route branding.

An innovative new idea to trial alternative ways of finding systems with potential knock-on benefits for travel at night, maintenance costs and advantages for groups such as the visually impaired, very young or illiterate has been completed in Peterborough.

The route branding summary below gives a detailed description of the trials which have been implemented in Peterborough. The route branding report gives an overview of the trials and presents some lessons learnt during the trials; including public opinion of the measures implemented.


The document(s) below appear in Adobe® Acrobat® (PDF) format. In order to view a document you will need to have Acrobat Reader installed. (Those with visual impairments may wish to investigate Access Adobe, which provides tools and information to help make PDF files more accessible). Please note that some of the files are more than 1MB in size, and could take some time to download. 

  Route branding summary
  (820KB, 6 pages)

  Route branding report
  (412KB, 10 pages)