Sustainable Travel Demonstration Town Results
Baseline data was collected in 2004 through
collecting and analysing travel behaviour diaries (4000) and
carrying out in depth interviews (400). The same research technique
was undertaken in 2008 to determine behaviour change over the four
year period. The results showed a 14% increase in walking, 12%
increase in cycling and 35% increase in public transport. At the
same time, car use fell by 9%.
Over the same time (2004-2009), the Council
recorded a 6% reduction in car journeys in the urban area, over
1,000 members joined http://www.carshareperterborough.com/,
400-plus people using a Travelchoice information centre daily and a
24% increase in bus patronage since 2004.
Peterborough’s Travelchoice programme has been
so successful in helping people adopt healthier, greener travel
options that the original five year programme has been continued so
that Travelchoice is now embedded as an essential element of
Peterborough City Council.
Final research report and summary can be found
in our Downloads section
As Travelchoice started as a pilot project, a
huge amount of data has been collected to enable both Peterborough
City Council and the Department for Transport to analyse the
results and calculate the outcomes. All three Sustainable Travel
Towns (Peterborough, Darlington and Worcester) have been submitting
data over the past couple of years to a panel of independent
researchers who have produced the report below.
DfT
summary document