Travelchoice has been at the forefront of
using new techniques to improve way finding and route branding
An innovative new idea to trial alternative ways of finding
systems with potential knock-on benefits for travel at night,
maintenance costs and advantages for groups such as the visually
impaired, very young or illiterate has been completed in
The route branding summary gives a
detailed description of the trials which have been implemented in
Peterborough. The route branding report gives an overview
of the trials and presents some lessons learnt during the trials;
including public opinion of the measures implemented.
If you know of a route that you think could benefit from some
branding then please email email@example.com
Peterborough City Council.