Advice and support on living healthily and happily for longer is the focus of Healthy Peterborough's latest campaign.
This month, the campaign theme is 'ageing well' with a focus on two main areas; helping to prevent falls and reducing the risk of dementia.
Falls, slips and trips are a leading cause of disability among older people and it's estimated that in 2016, Peterborough residents who fall will result in over 1,010 GP attendances, 1,208 ambulance call outs, 1,585 A&E attendances and 555 hospital inpatient admissions.
The Healthy Peterborough website includes lots of tips and advice on how to keep your home and environment safe, for example clearing away clutter, ensuring floors and carpets are safe, making sure your home is well lit and installing handrails where necessary.
The website also offers information about Peterborough City Council's Home Services Delivery Team which provides a range of services that are focused around preventing falls including handyperson assistance and information about available grants.
Dementia describes a set of symptoms that may include memory loss and difficulties with thinking, problem solving, perception or language. It is caused when the brain is damaged by diseases, such as Alzheimer’s disease, or a series of strokes.
One in six people aged 80 and over have dementia, and by 2025 its estimated that there will be 1 million people with dementia in the UK.
Help is available in Peterborough for those with dementia and their families. Based at the city's Dementia Resource Centre (DRC), the Alzheimer’s Society provides a one-stop shop offering advice, information and support to ensure that those who have a diagnosis of dementia and their carers are able to get the help they need in everyday life.
Councillor Diane Lamb, cabinet member for public health, said: "There are many things that can help us live healthily and happily for longer, from watching what you eat and drink, to making sure you have your hearing and eyesight checked, to developing new hobbies and interests.
"Eating well and being active whatever your age is essential for keeping healthy and ensuring you can carry on doing the things you enjoy in everyday life. It also reduces the risk of dementia.
"All adults, including older people, should aim to do at least 150 minutes of moderate physical activity a week in bouts of 10 minutes or more to stay healthy.
"Having a balanced diet is also crucial for good health, energy and preventing illness. An ideal diet should be low in saturated fat, with lots of fruit and vegetables, whole grains, oily fish, and small amounts of low-fat dairy and lean meat.
"At this time of year, it's also really important to stay warm as this can help prevent colds, flu or more serious health conditions."
The Healthy Peterborough website features lots of helpful information, advice and support on eating healthy, staying active, keeping warm and ageing well.
Useful facts, support and tips will be provided via social media and posters across the city throughout November.
The Healthy Peterborough campaign is led by Peterborough City Council and supported by Peterborough City Hospital, Peterborough and Cambridgeshire Clinical Commissioning Group, Cambridgeshire and Peterborough Local Pharmaceutical Committee and Public Health England.