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Marking Maternal Mental Health Awareness Week 2024

To mark Maternal Mental Health Awareness Week 2024, we have launched a new campaign to highlight the often invisible nature of maternal mental health issues.

‘The Party’ takes place at a child’s birthday celebration with a smiling group of family and friends singing happy birthday. The video uncovers the inner thoughts and anxieties of the party guests, such as ‘I feel so alone’, ‘I’m so tired I can barely function’ and ‘How do I say I’m not OK?’

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On the same theme, ‘The Dinner’ pictures a gathering of friends and family around the dining table, with similar thoughts being revealed.

We designed and produced this campaign alongside local organisations who provide support for parents, including from the NHS, the Perinatal and Infant Mental Health Network, NCT, Maternity Voices, CPSL Mind and Barnardo’s, using insights, research, comments and feedback from local people who have experienced perinatal mental health problems.

It reminds viewers that sometimes it’s the people who look like they’re coping with parenthood who are in fact struggling.

The campaign targets not only parents and parents-to-be, but friends and family members too – encouraging them to look out for signs that their loved one may need help.

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Perinatal mental health

Perinatal mental health spans from conception right through to the first year after birth. Maternal mental health impacts both mums and dads and it can be difficult to spot the signs. It was important to us to create a campaign that avoided clichés and challenged stigma, reassuring parents that not only is support available but that they are not alone.

If this campaign resonates with you, we want to encourage you to take that first step and ask for help. Visit our Perinatal Mental Health page for more information, including resources and contact details for services.