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With a Business Profile on Google, you can manage how your business shows up on Maps and Search at no charge.

Get started with Google Business Profile

With a Business Profile on Google, you can manage how your business shows up on Maps and Search at no charge. Whether you own a shop front business or provide services where your customers are, a verified Business Profile can help customers find you and build greater trust in your business.

With a Business Profile on Google Maps and Search, you can:

  • Maintain accurate information about your business online:
    • Provide your opening hours, website, phone number and location so that they’re visible to customers on Google. Depending on your business category, your location can be a street address, service area or place marker.
    • Stay up to date with your online presence on Google Maps and Search.
  • Interact with customers:
    • Post photos and videos of your business and the products and services that it offers.
    • Collect and respond to reviews from customers.
  • Attract new customers:
    • Improve how your business appears online so that new customers can find you.
    • Direct customers to your website, social media, booking links and more.
    • To reach an even larger audience, consider the use of location-based ads. Learn how to advertise your business on Google.

Determine if a Business Profile is right for your business

Important: You need a Google Account to sign up for a Business Profile. You can:

Tip: If you have a company email address, link it to your Google Account. This makes it easier to manage your Business Profile.

Add or claim your business

Tips:

Manage access to your Business Profile

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Last updated: 19 August 2026