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Website content playbook

The website content playbook explains how we write and design content for the Peterborough City Council website.

People meeting at a table planning with notes
Our digital principles
Our residents come to the website to complete tasks and find information
Multicolour illustration of the part of the brain
Understanding user behaviour
How do we meet the needs of our customers better?
Content design structure chart
Content design and creation
The website design is based around information and tasks
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Making content accessible
Making a website accessible is ensuring it can be used by as many people as possible
Looking at application form on a tablet
Accessible documents (attachments)
How to use headings, images, tables and colour to keep our documents accessible
Website authoring on a laptop
Style guide
Ensuring what we write on our website is consistent, easy to understand and robust
Man writing in notes
Content auditing process
Discover our process to review and optimise all pages on Peterborough.gov.uk.
Young woman and older woman at laptop
Search Engine Optimisation (SEO) guide
Our aim is to help users find our website so that we can share key messages about our services.
laptop
Our digital assistant
Learn about our AI Assistant 'Pete' and how it can help you navigate information on our website.
Last updated: 08 June 2026
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