Website content playbook | Peterborough City Council

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The website content playbook explains how we write and design content for the Peterborough City Council website.

People meeting at a table planning with notes

Our digital principles

Our residents come to the website to complete tasks and find information

Multicolour illustration of the part of the brain

Understanding user behaviour

How do we meet the needs of our customers better?

Content design structure chart

Content design and creation

The website design is based around information and tasks

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Making content accessible

Making a website accessible is ensuring it can be used by as many people as possible

Looking at application form on a tablet

Accessible documents (attachments)

How to use headings, images, tables and colour to keep our documents accessible

Website authoring on a laptop

Ensuring what we write on our website is consistent, easy to understand and robust

Last updated: 11 November 2025

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